Web 2.0 Expo Schedule

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Below is the detailed conference schedule for Web 2.0 Expo. Keynotes and Launch Pad will happen on the third floor of Moscone West and are open to all attendees. For locations of special events, including Web2Open, please refer to the listing on the events page. Plan your time with ExpoCal. Schedule subject to change.

Tracks
Web 2.0 Fundamentals
Marketing and Community
Design and User Experience
Strategy and Business Models
Products & Services, Keynotes, and Events (open to all attendees)
Web 2.0 Services and Platforms
Web Operations
 
Jump to: Sunday | Monday | Tuesday | Wednesday
Sunday, April 15 2007
  room #2008 room #2009 room #2018 room #2002 room #2022 room #2003
8:30AMContinental Breakfast
9:30AM
Building Social Applications Stowe Boyd
Going 2.0: How to Run a Business Entirely on Web 2.0 Applications & Services Ismael Ghalimi
  
Community Evangelism: Tools & Techniques Anil Dash, Deborah Schultz
High Performance Webpages Steve Souders, Tenni Theurer
The Iterative App: From Discord to Design Kelly Goto, Nicole Armbruster
12:30PM Lunch
2:00PM
What is Web 2.0: The Rules for Creating Successful Online Products in the 21st Century Dion Hinchcliffe
Starting Up 2.0: Strategies for Pitching, Financing & Growing Your Web 2.0 Startup Jeff Clavier, Rob Hayes
Scalable Web Architectures: Common Patterns and Approaches Cal Henderson
Introduction to Search Engine Optimization and Search Engine Marketing Todd Friesen, Greg Boser
Ruby on Rails David A. Black
Web 2.0 as a UI Paradigm: Design and Development Roger Billerey-Mosier, Ryan Campbell
5:00PM Break
7:00PM
Ignite
Tracks
Web 2.0 Fundamentals
Marketing and Community
Design and User Experience
Strategy and Business Models
Products & Services, Keynotes, and Events (open to all attendees)
Web 2.0 Services and Platforms
Web Operations
 
Jump to: Sunday | Monday | Tuesday | Wednesday
Monday, April 16 2007
  room #2008 room #2009 room #2018 room #2002 room #2022 room #2003 room #2014 room #2016
8:00AMContinental Breakfast
9:00AM
The People Formerly Known as the Audience Derek Powazek, Heather Champ
Media 2.0: How Web 2.0 is Transforming Traditional Media Rich Skrenta, Charlene Li, Oliver Muoto, Ted Shelton, Gabe Rivera
Jump-start Your Startup Sanjay Sharma, Dan Roberts
Blogs, Chat Rooms, Wikis, Oh My! The Yellow Brick Road to Online Market Intelligence Howard Kaushansky
All You Need to Know About Django Adrian Holovaty
The New Hybrid Designer Chris Messina, Emily Chang, Kelly Goto, Richard MacManus
Securing and Optimizing Web 2.0 Application Delivery Prabakar Sundarrajan, Blake Hunnel
The Wonderful World of Wikis: Case Studies, Benefits, Dos and Don’ts Ken Lui
9:50AM Break
10:10AM
Power to the People Via User-centric Identity Kaliya Hamlin
The Lost Remote: The Internet Video Revolution Dirk-Willem van Gulik, Jay Adelson, Erik Hachenburg, Liz Gannes, Howard Lindzon, Marc Siry
Building Web 2.0: Next-generation Web Platforms Zack Urlocker, James Hamilton, Alistair Croll, Hooman Beheshti, Mike Culver
Marketing Analytics for Web 2.0 Brett Crosby
Rich Internet Applications with Apollo Mike Chambers
Embracing the Chaos: Designing For and With Community Mike Beltzner
Business Mashups: Designing, Distributing and Monetizing Web Applications with WebEx Connect David Knight, Shankar Iyer
Profit from the Long Tail by Tapping the Invisible Crowd Jack Jia
11:00AM Break
11:15AM
User-Generated Content and Privacy Lauren Gelman
Open Source Business Models for Web 2.0 Mårten Mickos, John Roberts
From Software to Webware: How Web-based Applications Will Shake the Software Industry Ismael Ghalimi, Paul McNamara, John Seely Brown, Vishal Sikka, Martin Wegenstein
Click the Big Red Button : Tips & Techniques for Optimizing Conversion and A/B Testing" Avinash Kaushik
Vulnerabilities 2.0 in Web 2.0: Next Generation Web Apps from a Hacker's Perspective Alex Stamos
Placelessness and the Advance of Micropublishing Alex Faaborg
Bridging the Gap Between Desktop and Web Kevin Lawver, Gregory Cypes
Mashing Up Business Value with Web 2.0 Rod Smith
12:05PM Lunch
1:30PM
Tagging that Works Thomas Vander Wal
Venture Capital 2.0: Bright Future or Broken Forever? David Hornik, Michael Arrington, Jeff Clavier, Josh Kopelman, Chris Moore, Michael Eisenberg
Beyond the Filesystem: Designing Large-Scale File Storage and Serving Cal Henderson
Local Search Marketing: Let's Get Small Perry Evans, Jennifer Black, Frazier Miller, LeeAnn Prescott, Kendall Fargo
The Story Behind Facebook's APIs: From REST to FQL Dave Morin, Ari Steinberg
The Arrival of Web 2.0: The State of the Union on Browser Technology Brendan Eich, Rael Dornfest, Chris Wetherell, Chris Wilson, Charles McCathieNevile
Web 20-20: Architectural Patterns and Models for the New Internet Duane Nickull
Going Beyond Mobile Web Browsing with Web Run-Time Craig Cumberland, Ganesh Sivaraman
2:20PM Break
2:45PM
Conference Welcome Tim O'Reilly

A Conversation with Jeff Bezos Jeffrey P. Bezos

Built to Last or Built to Sell: Is There a Difference? Mena Trott, Joe Kraus, John Battelle, Jay Adelson

High Order Bit: Introducing Apollo Kevin Lynch

Launch Pad David Knight, Jay Bhatti, Kerry Fleming
4:30PM Break
5:30PM
Expo Hall Booth Crawl

Birds of a Feather Sessions (BoFs)
Tracks
Web 2.0 Fundamentals
Marketing and Community
Design and User Experience
Strategy and Business Models
Products & Services, Keynotes, and Events (open to all attendees)
Web 2.0 Services and Platforms
Web Operations
 
Jump to: Sunday | Monday | Tuesday | Wednesday
Tuesday, April 17 2007
  room #2008 room #2009 room #2018 room #2002 room #2022 room #2003 room #2014 room #2016
7:30AMContinental Breakfast
8:30AM
Accessibility 2.0: A Modern Approach to Enabling Users Matt May
The Future of e-Commerce Eric Billingsley
Geographic Distribution for Global Web Application Performance Jacob Rosenberg
Blogging for Business Jeanette K. Gibson
Flooding the Social Networks: The State of the Union on SNS Tech Konstantin Guericke, Tony Stubblebine, Lev Grossman, Emily Greer, Larry Halff
Writing Voice Mashups with Mechanical Turks and Maps Thomas Howe
SMBx: The Revolution of the SMB Application Marketplace Danny Kolke, Don Campbell, Jonathan Rochelle, Raju Vegesna, Joel Dreyfuss
Mobilizing the Web 2.0 Ari Virtanen
9:20AM Break
9:30AM
Launch Pad Mike McCue, Luke Sontag, Dmitry Dimov, Brian Mulloy

Mobile 2.0 Mike McCue, Ajit Jaokar, Ilkka Raiskinen, Paola Tonelli

High Order Bit: Architecture for Humanity James Baty

State of the Web 2.0: Measuring the Participatory Web Bill Tancer

High Order Bit David L. Sifry

Eric Schmidt in Conversation with John Battelle Eric Schmidt, John Battelle
12:00PM Break
1:00PM
Web2.Open
1:30PM
An Overview of Badges and Widgets: The Fast Rise of Viral Web Parts Dion Hinchcliffe
Web 2.0 for Small Business, or Running Fast & Light at Starbucks with a Browser and Some Java Om Malik, Satish Dharmaraj, Rafe Needleman, Ismael Ghalimi, Kevin Hale, Rajen Sheth
Case Study: Digging into the Technology Behind the Development of Digg Owen Byrne
Social Networking Winners & Losers: The Good, the Bad, and the Ugly Gina Bianchini, Charlene Li, Reid Hoffman, Matt Cohler, Mike Speiser
Microformats, Much More Than Just Promise John Allsopp
Super Ninja Privacy Techniques for Web App Developers Marc Hedlund, Brad Greenlee
Entrepreneurship and the Web as a Platform Jeffrey McManus, Danny Kolke, Greg Ruff, Robert Fanini, Kyle Mashima
Enhancing the User Experience Through Networking Chris Komatas
2:20PM Break
2:40PM
Adding Location to Web 2.0 Apps Mikel Maron, Andrew Turner
Building Awesome Web Sites & Services Using the Power of Happy Users Stewart Butterfield, Joshua Schachter, Ted Rheingold, Biz Stone
Commodity Data Center Design James Hamilton
Using Widget Syndication for Online Marketing and Measurement Ed Anuff, Hooman Radfar
Moving from 1.0 to 2.0: Philosophies and Structures for Change Jeffrey Veen, Matt D. Jones, Jeremiah Owyang, Scott Hirsch, Lionel Menchaca
Rich Internet Application Platforms Dirk-Willem van Gulik, Ben Galbraith, Ryan Stewart, Chris P. Saari, Jeff Mancuso
Oh, The Places You’ll Go, with Web 2.0 and Etelos Jonathan Rochelle, Surojit Niyogi, Michael Jones, Joel Penner, David Munden
Extending your Web Service to Include Editing Office Documents TJ Kang, Sam Lawrence
3:30PM Break
3:45PM
API and Mashup Best Practices John Musser
The Power of P2P: Millions of Tiny Unstoppable Pieces Edward Kozel, Ori Brafman, Premal Shah, Noah Kagan, Eric Marcoullier
Rich with Reach Ted Patrick
Emerging Trends in Search Engine Optimization & Search Engine Marketing David Berkowitz
The Beauty in Standards and Accessibility Jeremy Keith
Panel: Comparing Web Application Frameworks David A. Black, Avi Bryant, Adrian Holovaty, Dustin Whittle, Jeremy Kemper
English as a Web Platform Casey Tompkins, Jerrod Strid, Cal Evans
Commodization of IT and What the Future Holds James A. Duncan, Simon Wardley
4:35PM Break
4:50PM
Syndication Niall Kennedy
Mission Possible: A Web 2.0 Company with a Revenue Model John Witchel
Coghead: An Introduction to Do-it-yourself Web Applications Greg Olsen
What I Learned from Syphilis: Epidemiology & Viral Marketing David Hornik
Corporate Makeover, Web 2.0 Edition Greg Narain, Nadav Savio, Scott Hirsch, John Zapolski, Tom Hobbs, Wendy Owen
Creating Offline Web Applications Within the Browser Brad Neuberg
The Future of Web Apps: Use Your Application in Thin Air Danny Kolke, Casey Tompkins
Ensuring Mass Market Success for New Services Birju Patel
5:40PM Break
6:00PM
Official Web 2.0 Expo Conference Attendee Party, sponsored by Nokia (open only to conference attendees)

Birds of a Feather Sessions (BoFs)
Tracks
Web 2.0 Fundamentals
Marketing and Community
Design and User Experience
Strategy and Business Models
Products & Services, Keynotes, and Events (open to all attendees)
Web 2.0 Services and Platforms
Web Operations
 
Jump to: Sunday | Monday | Tuesday | Wednesday
Wednesday, April 18 2007
  room #2008 room #2009 room #2018 room #2002 room #2022 room #2003 room #2014 room #2016
7:30AMContinental Breakfast
8:45AM
Jeff Weiner in Conversation with John Battelle John Battelle, Jeff Weiner

High Order Bit: The Other Local Rich Skrenta

Web 2.0 for the Enterprise: Is It Soup Yet? Ross Mayfield, Satish Dharmaraj, Dan Farber, Matthew Glotzbach

High Order Bit: Joost: P2P Television Dirk-Willem van Gulik
10:10AM Break
10:45AM
Understanding Customer Behavior at Scale Andy Edmonds
Business Mashups for Fun and Profit Adam Gross, Oren Michels, Stefan Andreasen
Web 2.0: Monetizing and Enabling Customer Centric Product Platforms Kim Polese, Gerald Huff, G. Oliver Young, Bill Maimone, Frank Gutierrez, Dharmesh Mistry
Top 5 Dos and Don'ts for Measuring Web 2.0 Akin Arikan
From Desktop to Device: Designing the Ubiquitous Mobile Experience Kelly Goto, John SanGiovanni, Brian Fling, George Williams
Implementing OpenID David Recordon, Brian Ellin
Business Mashups: Designing, Distributing and Monetizing Web Applications with WebEx Connect Shankar Iyer
Web Applications are Getting Interesting! Martin Plaehn
11:35AM Lunch
1:00PM
Making Cents of Yens and Euros: Web 2.0 Internationalization Achim Ruopp
Web 2.0: Show Me the Money Jeremy Liew
Beyond Search Engines: Building Truly Social Experience Engines Yathish Sarathy, Kapil Apshankar
The Need for Feeds: Understanding RSS & Blog Marketing Niall Kennedy, Don Loeb, Bill Flitter, Stephan M. Spencer
The Challenge of Agile Development: Avoiding Half-Baked Design Alex Chaffee, Leslie Chicoine
Panel: Examining AJAX Frameworks Alex Russell, Bret Taylor, Simon Willison, Matt Sweeney, John Resig
Mashing Up with User-centric Identity John Panzer, Praveen Alavilli
Web 2.0++: Why We Got Here and What's Next Rolf Skyberg
1:50PM Break
2:10PM
Licensing User-Generated Content Fred von Lohmann
Ten Ways to Run a Startup Like Genghis Khan Kevin Hale
Web-scale Computing: Building Low-cost, Scalable Apps with Web Services Don MacAskill, Mike Culver, Chad Walters
From Pages to People: Behavioral Targeting Basem Nayfeh
Immersive Experiences: Lessons from Game Designers Ben Cerveny, Raph Koster
Building an SMS Service Jordan Schwartz, Brian Retford
Unleash the Power of Us Within the Enterprise Carol Jones
Expert Tease Doug Leeds
3:00PM Break
3:20PM
Mobile Web 2.0 Ajit Jaokar, Tony Fish
Reality Bites: The Future of Gaming + Virtual Worlds 2.0 Joichi Ito, Raph Koster, Susan Wu, Craig Sherman, Ginsu Yoon, Lane Merrifield
Web 2.0 for the Enterprise: What Corporations Really Want and Use Ross Mayfield, Rob Rueckert, Michael Lenz, David Meyer, Joe Schueller
PR 2.0: Dead as a Doornail, or Still Alive & Kicking? Jeremy Pepper, Donna Sokolsky, Tom Biro, Michael Pranikoff, Brian Solis
Designing for Web 2.0: The Visual Ecosystem Luke Wroblewski
Bringing Applications from the Web Browser to the Desktop Alan Lewis
Search for Inspiration Daniel Read
Authoring Web 2.0 ... Introducing Web 2.1 William Mobley
4:00PM Break
4:30PM
Failures, Disasters, & Resilient Design Jesse Robbins
Web 2.0 for Government and Non-Profits Dion Hinchcliffe, Premal Shah, Dan Newman, Ben Rattray, Greg Elin
How to Make 27 Million People Hate You David Crow, Jay Goldman
The Social Media Revolution: You Oughta Be in Pictures (and Podcasting, and Vlogging) Robert Scoble, Jeremiah Owyang, Chris Pirillo, Thomas Hawk