Session
Using Widget Syndication for Online Marketing and Measurement
Ed Anuff, CEO, President, co-founder, Widgetbox
Hooman Radfar, Founder, Clearspring Technlogies
Track: Marketing and Community
Date: Tuesday, April 17
Time: 2:40pm
- 3:30pm
Location: 2002
2007 has been proclaimed "The Year of the Widget." Whether widgets live up to this hype or not remains to be seen, but one thing is for certain, widgets are going to continue to grow in importance.
This talk will center around outlining the widget syndication trend, discuss why widgets work and why they don't work, and look at the latest in widget metrics and analytics. The talk will also discuss the use of widgets as a innovative marketing platform: why would you deliver your marketing message through a widget; what are the pros and cons; how can you build these promotional widgets; and how can you measure their effectiveness.
Co-presented by CMP Technology and O'Reilly Media, Inc.
©2007, CMP Technology and O'Reilly Media, Inc.
©2007, CMP Technology and O'Reilly Media, Inc.
