Session
Blogs, Chat Rooms, Wikis, Oh My! The Yellow Brick Road to Online Market Intelligence
Howard Kaushansky, Founder and President, Umbria, Inc.
Track: Marketing and Community
Date: Monday, April 16
Time: 9:00am
- 9:50am
Location: 2002
Imagine scrutinizing each of the Web’s 55 million blogs, 100,000 message boards, and innumerable wikis; and analyzing language to extract emerging trends, consumer opinions, key competitive strategies, segmented by demographic.
Unfiltered, real-time market intelligence has been the Holy Grail for major companies. The advent of new technology and the exploding world of the blogosphere has made that goal attainable.
This Marketing 2.0 session will draw on examples to examine:
- How the artful blend of technology and analytics paves the yellow brick road to targeted marketing
- Wading through the tornado of spam
- Know your blogger! Male? Female? Gen Y? Baby Boomer?
- Mining and measuring the online grapevine
- Do’s and don’ts of working with a blogging community
- Successful case studies
Co-presented by CMP Technology and O'Reilly Media, Inc.
©2007, CMP Technology and O'Reilly Media, Inc.
©2007, CMP Technology and O'Reilly Media, Inc.
