Session
PR 2.0: Dead as a Doornail, or Still Alive & Kicking?
Brian Solis, Principal, FutureWorks PR
Tom Biro, Director, MWW Group New Media Strategies
Jeremy Pepper, Director, Social Media Strategist, Weber Shandwick Worldwide.
Michael Pranikoff, PR Newswire
Donna Sokolsky, Spark PR
Track: Marketing and Community
Date: Wednesday, April 18
Time: 3:20pm
- 4:10pm
Location: 2002
In the online world, PR has lately been viewed as out of fashion -- blogs and social networks are "it," and press releases are passé... or are they? Are dead wood media and reporters no longer relevant, or do they still have reach? How does PR operate today, in a world full of direct communication with customers via web sites, email, blogs, and video? Find out how PR 2.0 combines both old world techniques and new.
Co-presented by CMP Technology and O'Reilly Media, Inc.
©2007, CMP Technology and O'Reilly Media, Inc.
©2007, CMP Technology and O'Reilly Media, Inc.
